Branded Residences in Gurgaon (2026)
Which hotel and designer brands are attached to homes in Gurgaon, who is building them, where they are, and what they cost.
What a branded residence actually is
A branded residence is a home built by a real estate developer and run to the standards of a hotel or luxury brand. The brand usually manages services such as concierge, housekeeping and the clubhouse, and lends its name. It does not normally own, build or sell the homes: you buy from the developer, and the brand is the operator.
Gurgaon has become one of India’s main markets for branded homes. The projects here are on Dwarka Expressway, Golf Course Extension Road and near the Southern Peripheral Road (SPR).
Branded residences in Gurgaon at a glance
| Project | Brand | Developer | Location | Homes | Status & price |
|---|---|---|---|---|---|
| Westin Residences | Westin (Marriott International) | Whiteland Corporation | Sector 103, Dwarka Expressway | 3 & 4 BHK + SQ, 2,673–4,329 sq ft | New launch · from ₹7.00 Cr · possession 2031 |
| JW Marriott Residences | JW Marriott (Marriott International) | ELAN Group | Sector 106, Dwarka Expressway | 3, 4 & 5 BHK (announced) | Announced with a JW Marriott hotel · price not published |
| Trump Residences | Trump Organization (licence) | Smartworld Developers & Tribeca Developers | Sector 69, near SPR | 298 homes in two 51-storey towers | Launched 2025, reported sold out on launch day · resale only |
| Trump Towers | Trump Organization (licence) | M3M & Tribeca Developers | Sector 65, Golf Course Extension Road | Luxury apartments | Completed |
| ELIE SAAB residences | ELIE SAAB | M3M | Gurugram (sector to be confirmed on HARERA) | Announced January 2026 | Pre-launch · price not published |
Details for projects by other developers are from their public announcements and may have changed. Check each project on the HARERA portal before relying on them.
Westin Residences: the largest branded residence in India
Westin Residences Gurgaon is Whiteland Corporation’s project with Marriott International in Sector 103, right on Dwarka Expressway. It is the largest branded residence in India and the first standalone Westin residence in the country, which means there is no hotel on site: the whole 20 acres is homes, with about 90% left open and green.
There are 1,464 homes across 9 towers, in two types: 3 BHK + SQ (2,673 and 2,939 sq ft) and 4 BHK + SQ (3,750 and 4,329 sq ft). On the current price list they start at ₹7.00 Cr and go up to ₹11.25 Cr, with a 35:30:35 payment plan and possession planned for 2031. The wellness clubhouse is about 1.75 lac sq ft.
The project is registered with HARERA under the name Whiteland Urban Resort (registration nos. 65, 66 and 67 of 2024, and 52 and 53 of 2025). Westin Residences is its brand name.
How to compare branded residences
- Check who the operator is and what the brand actually manages. Ask for the services list, not just the logo.
- Ask for the maintenance and service charges per sq ft, and how they will change once the brand starts operating.
- Confirm the HARERA registration number, the registered project name and the possession date on the HARERA portal.
- Compare the price per sq ft on the same basis (super area vs carpet area). Branded homes in Gurgaon are being offered at roughly ₹25,000–27,000 per sq ft on super area.
- Look at density: the number of homes per acre and per core matters as much as the brand.
- Check resale rules. Some brands restrict short-term rentals or need approval for leasing.
Branded residences on Dwarka Expressway
Two Marriott brands are on Dwarka Expressway: Westin Residences in Sector 103, which you can book today, and JW Marriott Residences in Sector 106, which ELAN Group has announced together with a JW Marriott hotel. For a side-by-side view, see Westin vs Marriott vs Trump Residences and luxury apartments on Dwarka Expressway.
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Frequently asked questions
Westin Residences (Whiteland, Sector 103, Dwarka Expressway), JW Marriott Residences (ELAN Group, Sector 106, announced), Trump Residences (Smartworld & Tribeca, Sector 69), Trump Towers (M3M & Tribeca, Sector 65) and ELIE SAAB residences announced by M3M. Westin Residences is the largest of them.
Whiteland Corporation (Westin Residences with Marriott International), ELAN Group (JW Marriott Residences), Smartworld Developers and Tribeca Developers (Trump Residences), and M3M (Trump Towers with Tribeca, and ELIE SAAB residences).
Yes. Westin Residences in Sector 103 is on Dwarka Expressway and open for booking, from ₹7.00 Cr. ELAN Group has also announced JW Marriott Residences in Sector 106.
Most current branded homes in Gurgaon start between about ₹7 Cr and ₹10 Cr. Westin Residences starts at ₹7.00 Cr for a 2,673 sq ft 3 BHK + SQ; Trump Residences was launched at around ₹8–15 Cr per home.
No. Whiteland Corporation develops and sells Westin Residences. Marriott International lends the Westin brand and its standards and will operate the services; it does not own, develop or sell the homes.
M3M’s Jacob & Co Residences is mostly reported in Noida (Sector 97). If you see it advertised for Gurgaon, check the location on the HARERA portal before booking.
- Housing.com: Whiteland Corp ties up with Marriott International
- BW Hotelier: Whiteland and Marriott sign agreement for Westin Residences Gurugram
- Outlook Business: Elan Group ropes in Marriott for branded homes in Gurugram
- NBM&CW: ELAN Group and Marriott to develop JW Marriott Hotel and Residences
- Business Today: Trump Towers Gurugram hits ₹3,250 crore on launch day
- The Week: Smartworld and Tribeca sell all 298 homes in Trump-branded project
- Business Today: M3M eyes ₹8,300 crore from Elie Saab-branded residences in Gurugram, Noida
Details of projects by other developers come from their public announcements and listings and can change; check the HARERA portal before relying on them. Whiteland project details come from the developer’s price list and HARERA registrations.